About:

Heartland Innovations was formed in 2006 to develop and market innovative, technology-based solutions to process improvement, regulatory compliance, and patient safety challenges in hospitals and healthcare facilities.

Initially focused on developing RFID and wireless sensor-based applications for hospitals and healthcare facilities, David Butler quickly realized that the market contained a number of technologically innovative companies with state of the art offerings but limited understanding and direct contact with prospective hospital customers. He also understood that RFID and wireless sensors represent a very broad product area with no single technology or vendor that can address all of the potential applications.

David felt that he could provide the greatest impact to the healthcare industry by understanding the key challenges faced by hospitals across the country, assisting with innovative process improvement, and partnering with the appropriate best-in-class technology companies to develop cost effective, optimal solutions for the critical operational challenges facing hospitals and health systems.

Heartland Innovations assists technology-based companies with fine tuning their product offerings, developing effective sales and marketing strategies, and launching new products in the healthcare industry. They also work with hospitals and health systems to help them understand technology options and develop effective process improvement strategies.

David is the Chair of the Management Engineering and Process Improvement Committee for the Healthcare Information and Management Systems Society (HIMSS) and had been the Chair of the HIMSS RFID Special Interest Group. As an Adjunct Professor at Washington University Olin Business School, he teaches a quality management course to MBA and Masters of Supply Chain students. He is assisting the Olin Business School in launching a Best Practices Center for Healthcare Operational Excellence.

Educated as a Mechanical Engineer at Case Western Reserve University in Cleveland, Ohio and earning an Executive MBA at Washington University in St. Louis, David has a broad background in Sales, Engineering, R&D, Manufacturing, and Distribution through a 24-year career with DuPont and Dade Behring. With the majority of his career involved with automated clinical diagnostic instrumentation and reagents, he is very familiar with the challenges faced by hospitals and healthcare systems as well as those faced by the vendors that address their critical needs.